Melodic hooks can be the heartbeat of a song. These tasty bits of ear candy can make the difference between an “almost” – and a life-changing hit. They can be instrumental or sung and can occur in any section of a song – the intro, verse, chorus, pre-chorus, post-chorus, bridge, or outro. Catchy musical phrases hook in your listeners and keep them on the proverbial line. They can occur in multiple sections of a given song (i.e., a verse, a pre-chorus, and chorus) and although it is not typical, there can be more than one musical and/or vocal hook per section. But they are most frequently found in choruses and post-choruses.
Ideally, unforgettable hooks pop into our heads–or pour out of our keyboards or guitars–spontaneously. But when they don’t, we can apply craft to create these extra-memorable melodic moments and add additional hooks to maximize our songs’ chances for success.
Let’s look at five ways to embellish our melodies and help them burn into listeners’ brains.